OUR REAL LIFE STORY
When our founder, Sasha Alexander Ponti, dropped her daughter off at college, she thought she’d prepared for everything- until reality set in.
The whirlwind of emotions, the forgotten essentials, the quiet, looming questions—
Would she eat well? Stay organized? Know how to manage her money, her laundry, her loneliness?
Her daughter was eager for independence and ready to begin her next chapter. So Sasha poured her love into the one thing she could control—designing her daughter’s dorm to feel like a real home: warm, inspiring, and grounding. But even that proved harder than expected.
Rooted in the desire to support young adults through one of life’s most pivotal transitions, Real Life Co. curates thoughtful dorm rooms, first apartment setups, and everyday essentials that blend functionality with beauty. With tools like our Wishlist and thoughtfully designed gift guides, the platform serves both students and the families who love them—offering guidance, comfort, and a little aesthetic joy along the way.
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